ELYSE GRIECO
Assistant Life & Arts Editor
A debut album can really set the tone for the new artists career to come.
Rich The Kid’s “The World Is Yours” dropped last week and, if I do say so myself, it’s quite impressive for a rookie.
The album consists of a solid 14 tracks. It features artists like Lil Wayne, Kendrick Lamar, Chris Brown and Future.
For this review, I set aside a week strictly dedicated to Rich The Kid’s music.
When it comes to me enjoying music, it’s all about the beat. If a song has a good melody, odds are I’m a fan.
After listening to this album on repeat, I can honestly say that most of his songs are extremely catchy. I kept finding myself singing the lyrics to “End of Discussion” and “Plug Walk” in my head as the week went by.
The album’s second track, “New Freezer,” could be classified as the Atlanta rapper’s biggest hit to date. Although this song’s lyrics make Rich The Kid sound like he’s already made it in the rap game, some would argue that this album does not really stand its ground.
I suppose one could say that his lyrics do lack substance and that his use of ad libs and swear words is unnecessary.
Yes, maybe I did a tally of how many times he said the word “bitch” on the album . . . and, yes, maybe I did count over sixty times in the first eight tracks.
However, I would argue that profanity is somewhat necessary in the hip-hop scene. It’s part of the culture.
Don’t get me wrong, I am no expert on music. Nonetheless, I do think that “The World is Yours” shows a lot of potential.
I believe that we will see big things from Rich The Kid in the future.
To keep it simple . . . this album bumps.