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Life & Arts

How to succeed after college Raskin’s new book might answer all your questions

RIANNA SEELIG

Staff Writer

 

As the end of the semester approaches, a great deal of stress is likely setting in for most seniors. Graduation is drawing nearer, and decisions concerning the future will soon need to be made.

How far can a degree truly take a college graduate? How does one begin to search for jobs and opportunities in their field? Don Raskin’s book, “The Dirty Little Secrets — Getting Your Dream Job” may be the answer many soon-to-be college graduates are searching for.

Raskin is the owner of Manhattan Marketing Ensemble (MME), a marketing and advertising agency in New York City. To create the book, Raskin, over the years, interviewed hundreds of college graduates. Raskin has also acted as a mentor for countless students.

Raskin graduated with an MBA in marketing from Syracuse University. Over the years, he has worked for multiple companies that have provided a wealth of business and marketing experience.

For 25-plus years Raskin has been accumulating interviews, resumes, cover letters and notes from post-graduates. After all these years, Raskin chose to combine all of his knowledge to create a guide for students in need. The book is the second in the “Little Secrets” series.

Amazon, where the book can be ordered, commends Raskin for sharing experiences with those who need it most.

“He wants to share all the wisdom and insider secrets he has gathered to help students and first-time job seekers find a job in this economy,” the site read.

Melissa Kramer, the marketing coordinator for Raskin, briefly discussed the benefits of books such as these via email.

“The book highlights the best way students can market their job candidacy and land their dream job,” Kramer said. “It is based on his many interviews with new college graduates at his marketing and advertising agency.”

While Fredonia has an abundance of campus resources — such as LoGrasso’s Study Abroad Office and the Career Development Office, which assists with things such as interviewing, resume building and searching for jobs or internships  — many students may not be completely informed on how to utilize these resources to the fullest.

Things such as resume building, field experience and interview skills may go untaught or untrained for most of a student’s undergraduate career, leaving students to learn these skills on their own.

Considering the economically unsound environment post-graduates are going into that complicates even landing an interview, Raskin’s book proves timely and relevant.

Tom Weimer, a senior business major, felt that guides such as these are crucial for post-graduates being thrown into a world with limitless avenues and opportunities.

“There is a ton of information being thrown at post-graduates, and yet no real instructions to truly tell students how to further their success,” Weimer said. “It’s nice to see a cohesive text specifically geared to young adults in need of navigating the professional world.”

Raskin’s book was released on April 5 and can be ordered on Amazon and the Barnes and Noble website. For post-graduates in need of some guidance, this book may be the solution. Raskin’s book will also be available for students to check out in the Career Development Office in Gregory Hall.

 

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