As the year is coming to an end, it’s a really bittersweet feeling. I’m excited to graduate with a degree I love and I am passionate about, but I’m going to be so sad leaving my clubs and all of my friends that I have made along the way.
Friday, April 27, I presented my senior capstone. I’m a BFA graphic design major, and for our capstone we display our final project in a gallery setting. For my project, I rebranded my first job —Gilligan’s. Gilligan’s is a restaurant in Sherburne, N.Y., and it was time for a new update with their logo and overall brand.
I decided to keep the logo primarily type-based to keep it clean and sophisticated looking. The show was in the Cathy and Jesse Marion Art Gallery on Fredonia’s campus. It will be open until May 3 to the public to see the artwork from a few of the graduating VANM class.
The show has a variety of work from graphic designers, drawing and painting majors and sculptors.
For my project, I collaborated with a social media group that is working for Gilligan’s currently, called Scrap Paper Social. The social media group allowed me to use their pictures for all of my products that I designed for Gilligan’s.
I designed a new logo, business cards, gift cards, employee outfits which include a hat and t-shirt, menu, coasters, silverware wraps, basket wraps and also table tents.
Businesses need to have a solid brand in order for people to recognize them quickly, so it’s very important to have a strong logo that is connected and marked on everything. The more the logo is used, the more people will recognize the business.
Make sure to come to the gallery this week and next week to see my work, as well as the work of other amazing art students here at Fredonia.